Ahrefs crawls 6 billion web pages every single day with an index size of 12 trillion known links. 3 billion for the US alone);. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of Google for a keyword on a scale from 0 to 100. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. So I guess GKP takes the data from there and calculates the average per month. Ltd. Ahrefs is one of the best keyword research tools available for content creators today. Ahrefs offers a few different pricing. Search Engine Optimization Explained. Moz dotbot. Start using Ahrefs' Keyword Generator to find winning keyword ideas today. Solution 1. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. Pros: Accurate Data; Cons: Expensive; Only organic traffic dataDiscover keyword ideas, all day long. Find relevant keywords from our database of over 8 billion queries. The difference between lab and field data is that field data looks at real users, network conditions, devices, caching, etc. Clickstream, LLC 921 North 20th Street, #3 Philadelphia, PA 19130 US: 215 297-4289. Ahrefs Pte. Back in 2020, we had some issues with our keyword data quality due to the (now infamous) demise of clickstream data. If you see me talk about SEMrush, don’t be surprised if I eventually bring up Ahrefs. 2. Ahrefs pozwala nam na usprawnienie wszystkich naszych wysiłków SEO. 1. Use internal site search for keyword research. YouTube keyword metrics. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. The Clicks. (known as Clickstream data). Wordstream; 9. Additionally, it efficiently analyzes vast clickstream data from 10 distinct search engines. Enter an account name (This is for internal purposes. ahref keyword explorer research tool. Ahrefs’ Social Media Bio Generator uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. The price of the plan is $399 per month. Over $50M in annual recurring revenue. Find proven topics. If you’re trying to pinpoint a good topic for your next content piece, don’t write a single word until you’ve checked said topic with Google Trends. Once set up, click “ Tools ” in the menu bar. vidIQ is another freemium Chrome extension that adds additional data to the YouTube UI. #10: Analyse YOUR Competitors to Find Keyword “Content Gaps”. Similar to search engines, we crawl the entire web 24/7 and store petabytes (1PB = 1000TB) of information about live. Not to mention, Ahrefs’ data is of higher quality. Ahrefs is one of the best keyword research tools available for content creators today. But the official release of this new and improved Rank Tracker in August 2017 didn’t spark the end of our development on this tool. AVOID “keyword unicorns” by checking for data-skewing popularity spikes. Ahrefs keyword explorer may collect, process, and store. Ahrefs and Semrush pricing Ahrefs. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. Use the “Traffic share by pages” report in Keywords Explorer . Preview. Hit the “SERP” button and compare your page’s SEO metrics to those that outrank you. Clickstream data allows Ahrefs to refine their search volume numbers every month, ensuring that the metric is always accurate and up-to-date. These are some of the most interesting trending topics that caught my eye. We are proud to have the largest index of live backlinks that gets updated every 15 minutes. g. Other aspects of Keyword Explorer include using clickstream data to refine search volumes for keywords. In short, Ahrefs is a suite of tools that help you optimize your website for search engines. Ahrefs, a top-performing SEO software company, announces major updates to its keyword data. They receive historical clickstream data from third-party providers. Overview 2. It is already the biggest database on the web, and it’s growing steadily. Much of its functionality is similar to TubeBuddy. With monthly updates, this keyword research tool is great for providing data on the most popular keywords currently being searched. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. 6 terms. At Ahrefs, we split our data into multiple indexes. Fill your content calendar for weeks, months, or even years in minutes. This documentation is for the legacy version of our API (v2), which has been discontinued. The customers now have access to a 70% bigger database. Ahrefs uses these metrics to give you better results by caching it in the keyword database. You can search for your keyword and find local and global search volume, clicks, click. Ahrefs is a premium tool and competitor data can only be viewed with a paid subscription. In this plan, you will get access to many features which are the same as its standard plan. [citation needed] A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive. We will perform web scraping and crawling using common Python-based parsing libraries in Chapter 2. B. We have hundreds of millions of search terms and large amounts of clickstream data. According to a study by Ahrefs themselves, Google tends to overestimate search volumes by 54%. Click the card to flip 👆. The data is sent to a computing cluster, where it is turned into a computational model. Lambda sends the record to Kinesis Data Streams for asynchronous processing. But since then, we have diversified our. Reason 1. Plug each URL into Ahrefs’ Site Explorer and check the Organic Keywords report. Ahrefs Serpstat; Sistrix; To judge the accuracy, the “true” search volume reference value was established based on anonymized Google Search Console data. To find a good niche, you first have to know what you’re looking for. 1. Accurate search volume data from clickstream analysis: Ahrefs doesn’t settle for guesswork. 4. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. He worked for the SEMrush USA office when there were just 14 employees. This isn’t where Ahrefs earns its badgesThey also rely on buying clickstream data. New pricing. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. The data you export from Ahrefs; Change #1. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. +65% growth year-over-year. 6 billion searches per day. Highlight nofollowed links. Sidenote. Similarly, if they shared their sources, it would help SEOs understand what biases may be present in the data. Clickstream providers operate in a proverbial gray area, collecting data by monitoring peoples' browser activities. Thus, for the keyword “best CRM software,” you can see that only 13% of clicks go to paid results. The importance of that data means tools such as SEMrush and Ahrefs. Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. 200k+ SEO professionals across the world use it in their daily work. Because we at Ahrefs process a large amount of clickstream data, we’re able to calculate the approximate distribution of clicks between the paid and organic results. What’s new at Ahrefs? (Dec 2022) By Rebekah Bek. See your Google Search Console data directly in Ahrefs. Hit “Compare”. 3. These Data Processing Addendum and its Annexes ("DPA") reflect the agreement between Ahrefs and Customer (terms as defined below), together referred to as the “Parties”, with respect to the Processing of Customer Personal Data (term as defined below) under the applicable terms and conditions, or other written or electronic. If the verification fails, keep trying until it works. 0 tool, we can now get better estimations of the true traffic potential of the keywords we go after, and not just an arbitrary search volume number. 2 billion keywords in 243 countries. Backlinks data. Merging data from multiple sources (e. Accurate “Search Volume” (Local & Global) - we’re processing very large amounts of clickstream data, which allows us to calculate much more accurate search. Hidden links are another. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. ”. Google Search Console. By processing large amounts of clickstream data, our YouTube Keyword Tool shows reliable search volumes for any keyword. Ahrefs, a top-performing SEO software company, announces major updates to its keyword data. zeigen wir dir eine lokale und globale monatliche Suchvolumenschätzung sowie weitere SEO-Metriken — basierend auf Clickstream-Daten. What’s new at Ahrefs? (July 2022) By Rebekah Bek. June 3, 2021 28 min read. For example, the Clickstream data from Google Analytics or Crazy Egg can help you improve your content and landing pages. Here are some popular B2B marketing tactics worth considering—many of which we continue to use at Ahrefs. Part 1: Connect to the Ahrefs API. Duplicate content. Ahrefs uses something called “ClickStream” which is a 3rd party data source. Because Clickstream data powers the Ahrefs Bing Keyword Tool, we're also able to show some other helpful SEO metrics for all keywords: Clicks : The average monthly number of clicks on the search results that people make while searching for the target keyword. I also like that you’ll also get access to more advanced metrics like: Return rate; Clicks per search; Percentage of clicks; Percentage of paid clicks. So with AWT, we’re essentially opening up free access to Site Audit and Site Explorer for verified websites. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Filter for websites with traffic <500K to exclude big brands. 5 billion keywords in the US, and created an index of 160 million keywords in the US (Ahrefs, 2021). . It has several features similar to Semrush: Accuracy-wise, Similarweb’s traffic data quality is comparable to Semrush. 8 billion keywords across 10 search engines in 171+ countries. Previously, these modes showed data for the. This data is collected through sites, programs, and plugins when a user enters, downloads or uses the program. Our study revealed that Ahrefs' Search Volume estimates were roughly accurate for 60% of the studied keywords compared to "Impressions" from Google Search Console. Select an important goal and sort the table by conversion rate. Det viktigaste som Ahrefs gör är att de backar upp sin programvara med fantastiskt användbart innehåll på deras blogg och YouTube-kanal. Get ranking updates for desktop and mobile. Breadth. Topping it all off, Ahrefs’ data comes from 10 major search engines. Registration and Use of Service. It includes clicks, views, and related context, such as page load time, browser or device used. 6 months. So, if you want to increase your chance of Google using your title tag, make sure to fit within 600px length, which is the limit for what SERPs can display. Ahrefs. While Ahrefs' search volume estimates may not match the exact numbers provided by search engines like Google, they are generally considered to be a reliable indicator of keyword popularity and. Ahrefs crawls 6 billion web pages every single day with an index size of 12 trillion known links. Keywords Explorer by Ahrefs uses over 640 million YouTube keywords, which is phenomenal. Before we look at its keyword research functionalities, it’s worth noting that the Ahrefs “Keywords Explorer” recently received a. Discover new keywords. Keyword Research. In other words, there aren’t any new. 1 billion keywords for 200+ countries (2. It is the highest plan offered by Ahrefs. ”. We are a lean, multinational startup that's headquartered in Singapore. #8: See Other Keyword Ideas (Based on Your Seed Keywords) #9: Find the Keywords/Topics that Send the Most Traffic to Your Competitors. Click the Content Gap report. In comparison, Google Keyword Planner's Search Volume estimates were roughly accurate in 45% of cases. Google Analytics is a powerful tool for improving SEO with virtually infinite possibilities and best practices. Most tools for keyword research come with a free trial or have some free tools so. The plugin regularly conducts content audits of your website and gives actionable suggestions on improving article performance for a target keyword based on Ahrefs, GA and GSC data. It's a useful. In the search results, it shows search volume, competition, overall keyword score, related queries, keyword stats, and the tags from the top-ranking videos. Thus, for the keyword “best CRM software,” you can see that only 13% of clicks go to paid results. Impressively, you can enter up to 10,000 keywords at a time. Check for 140+ SEO issues. 1 How Search Engines Work. So the first step is to find competing pages in one of two ways: Search Google for your target keyword. 95% of pages have zero backlinks. Key information captured in clickstream data includes: At Ahrefs, we process tons of clickstream data to provide you with the accurate "Clicks" metrics to show you what percentage of searches actually result in clicks. Bulk Keyword Research. Import the data into the template. and unreliable estimations from. SEMRush Keyword Magic Tool. Ahrefs API v2 will stop working on March 1st, 2024. Ahrefs —for SEO, search ads, and content marketing. 1. Ahrefs estimates search volumes by analyzing clickstream data, which provides information on the number of clicks and impressions for specific keywords. Here’s how its interface looks like;The first step of this process is to open Ahrefs’ Site Explorer and paste a competitor’s URL in the search bar. Traffic. But lab data is consistently tested based on the same conditions to make the test results repeatable. Ahrefs Clickstream Data is a powerful tool that provides valuable insights into user behavior on the internet. These pages are then added to an index that search engines pull results from. We can also see that Ayima V2 has a live link accuracy of 82. For traffic comparisons, you’ll see an estimated. Ahrefs collects, processes, and stores large amounts of data for search marketing professionals. See what keywords your competitors rank for in search and how much traffic each keyword brings them. We take pride in breaking new ground in cutting edge. At Ahrefs, we crawl pages according to a specific algorithm that ensures an efficient use of our resources without compromising the quality of data. People paying 10x more didn’t have access to much extra. Get accurate. Google Search Console. com Keyword Explorer data was utilised over Google Ads’ Keyword Planner due to the fact that the tool showcases much more accurate search volumes than those in Google Keyword Planner. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics. Helping SEO Experts like you from last 5 years. If you want to see search volumes and metrics for an existing list of keywords, click “Get search volume and forecasts. vidIQ. Ltd. Semrush competitive intelligence tools leverage multiple data sources, clickstream data, real-time search engine results analysis, and continually evolving machine learning algorithms to provide accurate and up-to-date marketing insights. It can reflect the influence of external factors, such as marketing campaigns, seasonality, or technical issues, that can affect user behavior and. On the other hand, Google Keyword Planner’s aggregated search data offers a broader view of search volume for highly popular keywords. But since then, we have diversified our data sources and established new partnerships with a number of reliable SEO data providers, allowing us to overcome this setback. 340. Redirect path and HTTP header checking. Is Ahrefs search volume data accurate? The short answer is yes; it's relatively accurate compared to "Impressions" in Google Search Console. g. Let’s get right into it. Skittles banned California. So, it makes sense that Ahrefs seems to prioritize these metrics. Top SEO statistics. 7 (543 reviews) Starting Price: $99. Weekly and monthly modes display the average of all days within a time period. How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing. Their keyword database has over 7 billion keywords in over 171 countries. Começar. Compared to other tools which are assuming arbitrary numbers from Keyword Planner, this is the only tool that shows you the real search volume!. For example, one of my latest data studies is about the way Google handles title tags after one of its controversial updates: Google claims that it uses title tags ~87% of the time after the most recent updates. Vi använder clickstream-data för att förfina våra sökvolymer varje månad, för att säkerställa att de alltid är uppdaterade. Thanks to clickstream data processing, the numbers you get are quite accurate. Also known as spiders or bots, crawlers navigate the web and follow links to find new pages. Clickstream, LLC. Indexability issues. It can tell the difference between slight variations of the exact keyword phrase. 0 has also been updated to follow this logic. Our data & metrics are the most trusted in the SEO industry. Then go to File > Import > Upload > Choose your Ahrefs. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. The simplest way to generate content ideas is also one of the most useful: provide responses to the questions people ask about your product, your company, and your industry. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. According to Ahrefs: We process large amounts of clickstream data to maintain the world’s largest third-party database of search queries (source: Ahrefs) Thanks to some advancements in online privacy, Jumpshot, a major clickstream data provider, recently shut down. Learn more about what actions consume credits. SERP results export. Just search for a few keywords related to your niche, check a keywords ideas report, then add words like “best,” “review,” and “top” to the Include filter. Ahrefs estimates search volumes by analyzing clickstream data, which provides information on the number of clicks and impressions for specific keywords. Pricing: Serpstat includes free data just for registration. Standout features. SEMrush is one of the most popular SEO tools on the market. These tools estimate the total amount of traffic from all sources. It shows estimated traffic data for pages and domains. Find lucrative affiliate keywords with traffic potential. 0. Ltd. My assumption is that it's due to how Ahrefs calculates search volumes from a 12-month average. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics. In fact, their clickstream data allows us to identify the number of average monthly clicks your competitors receive for any given keyword, the percentage of searches resulting in a click. Ahrefs Keywords Explorer: Best for Keyword Research and SERP Insights. Because we at Ahrefs process a large amount of clickstream data, we’re able to calculate the approximate distribution of clicks between the paid and organic results. If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. 0—built entirely from scratch on new technology, with nine new sources of data (search engines). Use these metrics to help choose the best keywords to target across 243 countries. For example, Ahrefs tends to provide more accurate estimates for specific keywords, especially long-tail or low-volume ones, thanks to its comprehensive clickstream data. Like many other SaaS companies, we regularly create content on both our blog and YouTube channel. Escolha um plano que se encaixe nas suas necessidades, e vemo-nos no outro lado. Step 2. checking for duplicates across two or more lists of outreach prospects); Pulling in email addresses (from a master database of contacts) alongside a. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. And the top 50 related questions. Keyword Prioritisation (PLUS How to. Start using Ahrefs' Keyword Generator to find winning keyword ideas today. However, the internet is constantly changing, and. Maile Waite, Head of content & SEO,CloudApp. the list goes on. Ahrefs commented on the sources of the information: “Our free tools connect to the same database as our main tools. The first one is about comparing ranking fluctuations to certain events in the past, like an algorithm update. July 25, 2019 By Van Buskirk. Click path. Submit a DMCA takedown request via Google. Untuk tujuan kami, cukup untuk mengatakan bahwa data keyword Ahrefs cukup akurat untuk membuat keputusan pemasaran. A search term (or search query) refers to a word or set of words that a person enters on a search engine like Google to generate specific results. Back to our Infrared Thermometer example. Semrush applies this model to get the volumes for billions of keywords. And for good reason: it’s REALLY good. Then, they pair it with Google Ads API data. g. Watch on. Ahrefs has been the number one tool in our SEO tool belt for many years. The accurate and up-to-date data provided by Ahrefs can be the cornerstone of your SEO strategy, allowing you to make informed decisions and craft effective SEO campaigns. Redirect tracer with HTTP Headers. As of today, Ahrefs’ Site Audit tool will monitor your website for the 100+ most common SEO issues. 00 per month. It provides detailed data on search volume, difficulty, and potential traffic for different keywords and suggestions for related keywords that could be useful. 6. Nah, fitur “Rank Tracker” di Ahrefs adalah tool yang memperlihatkan ranking situs baik dari desktop maupun mobile di lokasi pilihan. In terms of the keyword database, Ahrefs and Semrush are neck to neck. 0 upgrades, new Outgoing links reports, two powerful SSO features for Enterprise. When you hit the Metrics tab next to Overview, Keywords Explorer also now uses clickstream data to provide users with more acccurate individual keyword metrics around search volume, clicks (and. Real-time data streaming involves collecting and ingesting a sequence of data from various data sources and processing that data in real time to extract meaning and insight. Find relevant keywords from our database of over 8 billion queries. These three things are “what Google looks for in a web page. It’s free and allows for integrations with numerous other web analytics tools, including Ahrefs. January 26, 2023 4 min read. 1. Slow pages. The data could be from before the news broke about Jumpshot’s data going away. Labib_Alam9. S. Create and set up your Google Analytics account. 2. , there are 327 terms listed in GSC and 426 in Ahrefs. See how much traffic your competitors are getting. : Ahrefs history dates back to 2011 when our first version of Site Explorer was introduced to the public after one year of thorough preparation and data mining. These Data Processing Addendum and its Annexes ( "DPA") reflect the agreement between Ahrefs and Customer (terms as defined below), together referred to as the “Parties”, with respect to the Processing of Customer Personal Data (term as defined below) under the applicable terms and conditions, or other written. Clickstream, LLC Vs. Med SERP-översiktrapporten i Keywords Explorer kan du se en överblick över de topprankade resultaten tillsammans med all deras SEO-statistik. Similarweb data covers 90 countries and allows you to go back. 3. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. From this clickstream data, we run our Neural Network. Ahrefs has been a must-have in my marketing toolkit for many years. Learn about Ahrefs’ prices, subscription cost, and API pricing. The technology behind Ahrefs’ Social Media Bio Generator. These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. Low competition. Vs. This quickstart outlines how you can build a streaming application for analyzing website clickstream data. ) Furthermore, for some metrics, such as. 4. cc. This is the best way to calculate search volume of a keyword as of today, and yet even this model is not perfect. However, SEMrush packs more tools into the screen and you can access plenty of customer support resources right from the dashboard. We do that using Russ Jones’ volume bucket methodology and adding in anonymized clickstream data from ~1 million real searchers in the US. Search volume refers to the number of times, on average, that users enter a particular search query into a search engine each month. Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Ahrefs Keywords Explorer for YouTube. They have a huge keyword database with 19. Discover keyword ideas, all day long. SE Ranking: Best for Small Businesses. So I guess GKP takes the data from there and calculates the average per month. Depending on the plan you purchase, a power user can use up to a different number of credits per month:. Once all your filters are applied, export the data to CSV. If you want to learn more about clickstream data, you can learn more here. By processing large amounts of clickstream data, our YouTube Keyword Tool shows reliable search volumes for any keyword. If you want more traffic coming to your website, you need to rank high on. Step #1: Create a Keyword List. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. You can explore the tool and at the same time learn. 😉. Semrush uses clickstream data to estimate traffic metrics for all websites. Moz, Ahrefs and SEMrush. There are 3 kinds of users you can have on your Ahrefs subscription: Inactive, Casual, and Power. If you’re using Ahrefs’ Keywords Explorer, choose a country from the dropdown. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. However, you need to adjust the code below in this case. Its main advantages over Content Explorer are its much bigger index of pages (500B vs. MyKinsta (MyKinsta Analytics) The MyKinsta homepage. But when you compare Ahrefs to competing solutions, you’ll notice that:. Ahrefs. Don't forget to save 20% on annual billing. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. About. published 27 October 2022 (Image: © Ahrefs) TechRadar Verdict Ahrefs gets much right for managing and growing your online presence, with an industry-leading link index, powerful features, and. KeywordTool. Overview 2. Filtering system is weaker than other platforms like SE Cockpit. 8. 6. The Ahrefs Alternatives of 2023. Compared to other tools which are assuming arbitrary numbers from Keyword Planner, this is the only tool that shows you the real search volume!. merging a list of domains with corresponding Ahrefs DR ratings from a separate sheet); Checking if a value exists in another data set (e. Note that you must connect a Google Account to a project and allow access to your Search Console data to see its performance. But it’s nowhere near the level of Ahrefs yet. io. txt and sitemaps in Site Audit, there’s a new target filter in Keyword Ideas reports, use cases are now shown in Content Explorer, and lots more. Check out the resources below to improve your SEO knowledge with unique data and insights. All base subscription plans come included with 1 power user. Ubersuggest:. Seed keywords are the starting point of your keyword research process. 6. Source: Cloudflare Radar. Prerender, LLC. Ahrefs also plans to enable you to access the HTML. This leads to certain discrepancies. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. The study conducted by us in Q4-Q1 2021-2022 shows that at this time, the Semrush US database: Provides the most accurate Search Volume when compared to other industry-known tools on the market. Login to Cpanel > Zone editor > Manage (next to the domain) > Add record > Type > TXT. The #1 result is 10x more likely to get a click compared to the 10th. Here’s an example of me using the API to check whether a few URLs are indexed and submitted in. Because Clickstream data powers the Ahrefs Bing Keyword Tool, we're also able to show some other helpful SEO metrics for all keywords: Clicks : The average monthly number of clicks on the search results that people. Get your content on Google by submitting sitemaps. 0 – Ahrefs menarik data ClickStream. SEMrush. Learn more about Ahrefs data. If you don’t already have proof or results, start creating them. I took a test drive of the tools and I have to say I’m very. The results can be downloaded as a CSV, and are also available on the dashboard. Converttra. ” This tells us that the tool uses clickstream data to give us the percentage of clicks for paid and organic results respectively.